About Me

I had always assumed I would be a teacher, it runs in the family. But I also loved creating stuff. Should I pursue education or design? Inspired by an amazing teacher, I made a my decision. I was off to study design at University.

In my second year I got a brief: Design a toy that encourages open-ended play. I got to work and started conducting user research at a local primary school, it was my eureka moment — I can work with kids and create. Education and design!

I graduated with a first jumped straight into my Masters, researching childhood development and designing educational toys. Two years (and one incredible semester at the China Academy of Fine Arts) later, I graduated.

In 2011 I moved to China. I gained invaluable experience working with kids, during which my communication and collaboration skills sky-rocketed.

This experience led me to content design. So now it was time to dive back into what I love doing - creating fun and educational products for kids.

The story continues on my CV.

I combine my design education, teaching experience, and communication skills to deliver meaningful content that drives results.

The results I care most about are happy, curious, well-rounded kids. If we get that part right, business results follow.

Kids content is a gigantic tent. I have created giggle-inducing cartoons for YouTube, easy-to-understand academic materials for schools, and practical writing guides for peers.

I try to create content that has meaning, whether it’s a delightful moment during iPad time, or helping grasp a tricky concept in school.

My Story

SOFT SKILLS SHOWCASE

  • COMMUNICATION

    Here’s me co-hosting a Summer Olympic Party with olympic medal winner Dee Dee Trotter for more than 500 staff from 16 countries.

  • LEADERSHIP

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • ADAPTABILITY

    As the scriptwriter, I am more comfortable behind the camera, but when studio is booked, and the actor is a no-show, someone has to get in front of the camera.